‘If it really was The People’s Game the author wouldn’t be a multi-millionaire’: Richard Keys takes aim at Gary Neville again by labelling the former Man United captain’s new book as ‘nonsense’ and declaring hypocrisy
- Richard Keys and Gary Neville have disagreed on several occasions before
- Neville was criticised by fellow pundit for his comments on BT Sports’ coverage
- And he has again been hit out at following his announcement about his new book
Earlier this week, Neville, a prominent pundit for Sky Sports, revealed he would be releasing ‘The People’s Game: A View from The Front Seat in Football’ in September.
However, it appears that Keys will not be buying a copy, after he took to social media to highlight a post from Neville about the book and proceeded to rip it apart.
Richard Keys (L) has criticised Gary Neville (R) again by slamming his new book as ‘nonsense’
The 65-year-old believes that hypocrisy has been involved in the making of the novel, having pointed out that Neville owns Salford City along with the ‘Class of 92’.
Salford have been injected with significant backing from the ground since their takeover, quickly helping them to gain promotion into the Football League.
Responding to Neville’s announcement, Keys said: ‘Nonsense.
‘If it really was The People’s Game the author wouldn’t be a multi-millionaire nor own a football club lower down the pyramid that totally distorts wage structures.’
Neville is a co-owner of Salford City, and Keys believes his connection represents hypocrisy
Keys and Neville have been at odds on occasions in the past, too. Indeed, BT Sport’s coverage of the Champions League final last month caused them to bicker.
Neville took aim at the lack of pre-match focus on the chaos outside the Stade de France in Paris, after Liverpool supporters were tear-gassed by the police.
Kick-off was delayed on three occasions, but BT Sport’s show focused elsewhere.
However, Keys leaped to the defence of the broadcaster, and noted that Neville was part of the Sky Sports line-up which covered the unrest at Old Trafford in April 2021.
Neville criticised BT’s coverage of the chaos outside the Champions League final in Paris
But Keys retorted to defend his old colleagues, and pointed out failings from Neville last year
‘F**k me Gary, is there nothing you’re not an expert on?’ Keys tweeted.
‘I’ve worked with guys BT Sport & they’re top pros as Jake Humphrey has said.
‘I’m quite certain Saturday was a challenging night for everyone. Just like covering the OT riot you instigated & covered badly at Sky.’
In his announcement, Neville handed his LinkedIn followers insight into the book.
BT Sport were accused of failing to provide fans with updates on the fracas outside the venue
He wrote: ‘Incredibly excited to announce my new book “The People’s Game: A View From The Front Seat in Football”. Last year when the European Super League was announced, it felt like football was being taken away from the fans.
‘I believed football as we knew it has been changing, and as I became more passionate about the wider game in the last few years, I wanted to take a deep dive into how we view football, the roles that the game and clubs involved play in our society and the issues we’re all seeing in the sport today.
‘It feels like the right time to be sharing this book, bringing together my views as well as those shared by the contributors and fans who have all been kind enough to give their opinions on each of the topics we’ve covered within the book.
‘I hope you all enjoy it.’